As our favorite sports return, 88% of avid fans plan to watch as much as possible.1
Source: (1) ESPN Coronavirus Lockdown Fan Study, 5/4/20.
And that makes this the perfect opportunity to advertise on live events and coverage across all screens.
WE FAN TOGETHER
Get in the game for sports, entertainment, and your favorite shows as We Fan Together.
Request a free consultation to learn more about how to advertise your business during the best events on TV.
GET IN ON THE ACTION
Your customers have missed watching sports on TV, so now’s the perfect time for your brand to get in on the action.
of fans enjoy watching from the comfort of their own homes2
of fans watch sports live or within the same day, virtually DVR-proof3
of all sports programming is on cable4
growth in live sports viewing on digital platforms last year alone5
Even apart, We fan together
We play, watch, and enjoy sports throughout our lives. 92% of men and 80% of women are sports fans.4 Download resources to plan your sports advertising.
Connect your business with local fans whenever and wherever they are watching LIVE games, sports highlights, and commentary. See what’s returning and when.Download
LET’S START PLANNING
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Sources: (1) ESPN Coronavirus Lockdown Fan Study, 5/4/20. (2) VAB-Marketer’s Guide 2020, “The Best Seats in The House”. (3) Nielsen NPower R&F Program Report, Total Day, P2+ & P18-34, ad-supported cable TV + broadcast TV, based on calendar year; excludes RSNs and local broadcast. Sports-related programming includes live sports, sports news, sports commentary, etc. Note: 93% viewed live, 6% viewed live+sd, 1% viewed live+7. (4) VAB, “No Days Off”. (5) eMarketer, “In the US, People are Switching to Digital for Live Sports Viewing,” 5/1/20. (6) #SCORE Sports Fan Behavior Study; Center for the Digital Future at Annenberg/The Post Game.