As our favorite sports return, 88% of avid fans plan to watch as much as possible.1

Source: (1) ESPN Coronavirus Lockdown Fan Study, 5/4/20.

And that makes this the perfect opportunity to advertise on live events and coverage across all screens.

We Fan Together

WE FAN TOGETHER

Get in the game for sports, entertainment, and your favorite shows as We Fan Together.

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GET IN ON THE ACTION

Your customers have missed watching sports on TV, so now’s the perfect time for your brand to get in on the action.

of fans enjoy watching from the comfort of their own homes2

of fans watch sports live or within the same day, virtually DVR-proof3

of all sports programming is on cable4

growth in live sports viewing on digital platforms, last year alone5

THE RETURN OF SPORTS

88% of fans follow more than one sport, so capture the excitement as major sports return.6

MLS

World Cup-style tournament

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NBA

22-Team Regular Season + Playoffs

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NHL

24-Team Postseason Tournament

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MLB

Shortened Regular Season + Postseason

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Even apart, We fan together

We play, watch, and enjoy sports throughout our lives. 92% of men and 80% of women are sports fans4. Download resources to plan your sports advertising.

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Sports Planner

Connect your business with local fans whenever and wherever they are watching LIVE games, sports highlights, and commentary. See what’s returning and when.

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NFL is Back

Find out when your favorite teams are playing this season.

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Reach Fans on All Screens

Learn more about our simple solutions to put ads in front of your target audience on all screens and devices.

Multiscreen Solutions

RESOURCES

Our dedicated teams are standing by, ready to help. Get important insights so you can rebuild when the time is right.

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Resources for Small Businesses

Use these free, actionable insights to get ahead and stay ahead when you’re ready to rebuild.

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Tools & Strategies for Agencies

With these helpful insights, you and your clients will be ready to rebuild when the time comes.

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LET’S START PLANNING

Get a free consultation from one of our advertising experts and learn more about how to secure your spot for the best seat in the house – on TV with any screen.

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Sources: (1) ESPN Coronavirus Lockdown Fan Study, 5/4/20. (2) VAB-Marketer’s Guide 2020, “The Best Seats in The House”. (3) Nielsen NPower R&F Program Report, Total Day, P2+ & P18-34, ad-supported cable TV + broadcast TV, based on calendar year; excludes RSNs and local broadcast. Sports-related programming includes live sports, sports news, sports commentary, etc. Note: 93% viewed live, 6% viewed live+sd, 1% viewed live+7. (4) VAB, “No Days Off”. (5) eMarketer, “In the US, People are Switching to Digital for Live Sports Viewing,” 5/1/20. (6) #SCORE Sports Fan Behavior Study; Center for the Digital Future at Annenberg/The Post Game.

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